How to Start an Online Business Website
These are Proven Steps That Guarantee Your Success
There are proven steps you can follow to guarantee your success when you’re starting a small business online. Start and grow successful businesses by doing the following:
- Find a need and fill it.
- Design and build an easy-to-use website.
- Use search engines to drive traffic to your site.
- Establish a good reputation for yourself.
- Follow up with your customers and subscribers with email.
Find a Need and Fill It.
To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:
Do some research to see what questions people ask and what problems they’re trying to solve. Try some keywords research to find keywords that a lot of people are searching, but for which not many sites are competing.
Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists.
Design and Build Your Website.
Remember to keep it simple. You have fewer than five seconds to grab someone’s attention–otherwise they’re gone. Some important tips to keep in mind in starting your online business website.
- Choose one or two plain fonts on a white background.
- Make your navigation clear and simple, and the same on every page.
- Only use graphics, audio or video to enhance your message.
- Include an opt-in offer so you can collect e-mail addresses.
- Make it easy to buy–no more than two clicks between potential customer and checkout.
- Your website is your online storefront, so make it customer-friendly.
Write Blogs That Sells.
Writing good blogs that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:
- Arouse interest with a compelling headline.
- Describe the problem your product solves.
- Establish your credibility as a solver of this problem.
- Add testimonials from people who have used your product.
- Talk about the product and how it benefits the user.
- Make a guarantee.
- Create urgency.
- Ask for the sale.
Throughout your Blogs, you need to focus on how your product or service is able solve people’s problems or make their lives better. Think like a customer and what they want.
Establishing a Reputation for Yourself.
People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.
Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article forums or social media sites.
Include social media links on valuable content on your website.
Become an active expert in forums and social networking sites where your target market hangs out.
You’ll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.
The Power of Email Marketing
When you build an opt-in list, you’re creating a great valuable asset of your online business. Your customers and subscribers have given you permission to send them email.
You’re developing lifetime relationships with them.
The response is 100 percent measurable.
Email marketing is cheaper and more effective.
And there’s no better tool than email for following up with those leads
Increasing Your Income
One of the most important internet marketing strategies is to develop your customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part.
Offer products that complement their original purchase.
Offer related products on your “Thank You” page after they purchase.
The internet changes so fast in the real world. But the principles of how to start an online business website and grow a successful online business haven’t changed at all. If you’re just starting a small business online, stick to this sequence. If you’ve been online awhile, do a quick review to see if there’s step you’re neglecting. You can’t go wrong with the basics. If you want to learn how to start your own internet business and website for a free seven day trial check this out.