Small Business Marketing Resources
It doesn’t take long to figure out that marketing isn’t easy. You must work long and hard to find new ways to empower readers and clients with free marketing ideas and advice for this reason. If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you must think smarter by brainstorming about your business and finding connections to come up with. Here’s to helping you find several cheap marketing tricks.
Starting a blog. Stay committed for at least 12 months so to give yourself a chance to see results. This is a long-term activity that deserves attention and dedication. Invite readers to comment on your posts, and reach out to fellow bloggers to contribute to your blog in the form of guest posts. This will benefit them and provide your blog with more substance.
Create relevant content on your website. Fresh and helpful content helps engage readers, build valuable links, attract leads and convert them to new sales.
Reuse content. If you have great content but no one is consuming it, repurpose it.
Publishing articles online, creates good back links to your website, shows expertise, builds credibility, and more.
Join associations and use the provided resources, including local networking events, online forums, and job boards. The more people you know, the more customers you will have.
Build a referral network. Referrals and word of mouth are the most powerful advertising, so build relationships with professionals and other businesses you would happily refer your customers to–and who can send referrals your way, as well.
Be a people person. Never stop networking, follow all leads, and participate in conversations wherever you find them. Don’t be afraid of the phone, internet, email, or face-to-face meetings.
Open as many social networks channels as appropriate, including but not limited to LinkedIn, Facebook, Twitter, email, and related forums and blog comments.
Survey your customers for great ideas. Listen to what they’re saying on Twitter and Facebook for honest market research.
Be where your competition is not. Get more leads as the only major player.
Have a blog you need to be everywhere. YouTube channel, in addition to social media makes you more well-known and credible. Expand beyond your website to get more traffic and leads.
Use bumper stickers and window decals. In addition to put them on your vehicles and give them away for free.
Answer questions on forums and answer sites. Help people with free advice on topics related to your products and services. You’ll gain their trust and will look more professional.
Create customer case studies. Ask your happy customers to share their experience of using your product or service. These stories add credibility to your company and help you get more customers.
Ask your customers for referrals. Don’t be shy. Simply ask – and you’ll receive.
Post your company offers on coupon and deal sites. People love special offers and discounts. Getting a great product at an excellent price is what everybody wants.
Make your website mobile friendly. With most people using their phones – your website simply must be mobile friendly.
Talking to your customers is the easiest way to understand what they need and what they value the most.
Collect emails for campaigns, they are a great way to stay in touch with your customers.
Post to your website regularly. With quality and recent articles. You’ll get more traffic from search.
Respond back to customers within minutes. You can gain more business by simply responding back to the questions your customers have.
Local search engine optimization works perfectly for location specific business. Make sure your website is optimized for local seo.
Add Schema.org markup to your website key data. Google can show much more than your website URL in search results. Reviews, ratings, exact address – all of it can show up in search engine results if your website HTML is marked properly. More data in search results = more clicks and traffic.
Join LinkedIn. It’s not just another social network. LinkedIn has great groups – whether it’s fashion or B2B marketing – your audience is there.
Comment on other blogs. Meaningful comments on other websites will get you traffic, free links, and new friends.
Join a forum. There are lots on niche forums out there. Whether it’s fashion, or cooking niche – there is a community for it. Participate in relevant discussions. You’ll get free traffic and free links.
Brand yourself. Wear your company logo on your sleeve… literally! Get custom shirts or windbreakers embroidered with your company name and logo, tastefully of course. You are a walking billboards.
Claim your online listings. This is a quick and easy way to solidify your online presence. Just by claiming your business on review sites and Google Places, for example, you’re letting people know where you’re located and that, you’re actually a real business.
Optimize your website. SEO is a very powerful element of your online marketing strategy. If you want to attract more quality leads to your website and build a strong presence and prospers business this should be high on your priority list.
Find a local forum community that relates to your brand or business. This is a great and free way to market yourself as a leader and expert in your field, as well as to connect with others who may be able to help your business grow.
Develop a presence on social media networks. Get your brand on Facebook, Pinterest, Twitter, Google-Plus and stay up-to-date on new trends and changes. This is a free marketing opportunity that you need and it’s a great way to tap into a large source of new customers.
Make and publish videos. Do you have something to say? This is another great way to present yourself as a valuable resource, if you have a smartphone, you can shoot short, simple videos that cover a topic of interest.